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Pricing Strategies For Small Businesses
Pricing for small businesses can be a bit tricky. From deciding what prices to peg your products at, to a strategy that will earn you adequate returns, how can your small business navigate pricing? In this post, you’ll find everything you need to know about pricing as a small business. Product pricing is one of…
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Secured vs Unsecured business loans: What you should know
As a small business owner, when the need to apply for a business loan arises, you must be aware of the types of business loans available to you. There are two categories of business loans, namely, secured and unsecured business loans. This article will discuss the pros and cons of these types of loans and…
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Business Loan or Credit Line: Which does your business really need?
“What form of credit facility should I opt for?” is a question that plagues the minds of small business owners who are currently low on cash and are looking to raise funds from credit providers, be it traditional institutions like commercial banks or digital lenders like Pennee. In this article, we will be highlighting these…
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Setting Clear And Achievable Goals for Your Business This Year
Goal setting is one of the most important activities that you can do for your business to grow regardless of how old your business is, how profitable it is, the products you sell, and also where it is located. In both personal affairs and business affairs, it’s been validated that setting clear and applicable goals…
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6 Website Fails That Could Cost Your Small Business New Customers
The main purpose of your company website is to make it easier for customers to find you and help transition a new site visitor to a paying consumer If your website is not converting then this is hurting your sales funnel and we need to fix that. Here are some reasons why your website may…
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A Small Business Guide to Addressing Workplace Sexual Harassment
The workspace should always be a safe space for everyone, but this is not always the case, a lot of business owners do not talk about this enough. It is not the most comfortable thing to talk about but to ensure that your teammates are not being violated. You have to do your part in…
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How to raise capital for a small business in Nigeria
Raising capital to start a small business in Nigeria is not easy. For some, it can be a smooth journey and for the majority of people, it is not. I aim to help you close that gap. I will be highlighting the ways you can get capital for your small business. 1. Family & Friends …
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How to sell more on Instagram for small business
In September 2017, Instagram announced that its business community had grown to 2 million advertisers, just six months after reaching 1 million advertisers earlier that year in March. In June, Instagram hit one billion monthly users—almost an eighth of the world’s population. If you are here, I assume that you understand the importance of Instagram visibility and sales…
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How to define your target audience for small business
Target audience are simply the people you need for your business to grow, either to buy your products or services. As a small business owner, you cannot afford to target everyone. Actually, no one can. Target marketing helps you to concentrate your marketing effort and brand message on a particular demographic that is more likely to buy…
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How to write a business pitch that will get results
A business pitch helps you tell your brand story to investors and those that key into it will provide funding for your business. There are different types of pitches, the elevator pitch, the short-form pitch, and the long-form pitch. They are all explained here The 3 types of Investor pitches Before we get to the content…