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How to sell more on Instagram for small business
In September 2017, Instagram announced that its business community had grown to 2 million advertisers, just six months after reaching 1 million advertisers earlier that year in March. In June, Instagram hit one billion monthly users—almost an eighth of the world’s population. If you are here, I assume that you understand the importance of Instagram visibility and sales…
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How to define your target audience for small business
Target audience are simply the people you need for your business to grow, either to buy your products or services. As a small business owner, you cannot afford to target everyone. Actually, no one can. Target marketing helps you to concentrate your marketing effort and brand message on a particular demographic that is more likely to buy…
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How to write a business pitch that will get results
A business pitch helps you tell your brand story to investors and those that key into it will provide funding for your business. There are different types of pitches, the elevator pitch, the short-form pitch, and the long-form pitch. They are all explained here The 3 types of Investor pitches Before we get to the content…
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The 3 types of Investor pitches
A business pitch is simply a way to tell the person that can make your business happen about it. It is intimidating for a lot of small business owners because they consider it as asking for money. While ultimately, this is the goal. Looking at it from a different point of view helps. You are…
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What Insurance Do You Need for Your Small Business?
Insurance is a way to protect one’s self from financial loss. In managing finances; whether personal or business, we always think about increasing income, reducing cost, and hedging risks. Insurance falls in the last category. Before we get started, let’s explain a few insurance jargon. Premium is the amount you pay to an insurance company to…
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Simple Accounting For Small Businesses
Many small businesses are sole proprietorship, not incorporated, and have few employees; perhaps this is the reason why many do not pay attention to accounting. What Accounting does for your small business 1. Accounting can take any small business from confusion to a clear path to profitability. 2. Accounting identifies and curbs financial holes through…
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Can Debt be a good thing?
Debt being split into good debt or bad debt is an argument that has been on for years. While some people believe that debt can be good if it is being used for things that save you time and money, contribute to your personal growth, or finance essential services, others believe that all forms of…
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On Practicing Yoga, the Wellness Industry in Nigeria with Ajoke
People and Pennee is our way of connecting you to small business owners and entrepreneurs, come with us and learn about their journey and expert tips to guide and help you scale.
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Why are return policies important for businesses in Nigeria?
At least 5 out of 10 online businesses in Nigeria have a no returns policy or a no refunds policy splashed in capital letters on their Instagram business bio. This extends to physical stores in Nigeria too, which is surprising as Nigeria’s Federal competition and consumer protection act of 2018 states that no refunds or…
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A simple guide to writing refund policies for small businesses
According to a 2019 survey, 73% of customers patronized a business again because of their policy on returns and refunds. Returns and refunds are a part and parcel of doing business. There are so many reasons a customer could be seeking a refund or return. These reasons may include wrong product delivery, subpar product quality,…