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6 Website Fails That Could Cost Your Small Business New Customers
The main purpose of your company website is to make it easier for customers to find you and help transition a new site visitor to a paying consumer If your website is not converting then this is hurting your sales funnel and we need to fix that. Here are some reasons why your website may…
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A Small Business Guide to Addressing Workplace Sexual Harassment
The workspace should always be a safe space for everyone, but this is not always the case, a lot of business owners do not talk about this enough. It is not the most comfortable thing to talk about but to ensure that your teammates are not being violated. You have to do your part in…
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What is a sales funnel and why your small business needs one
A sales funnel is the marketing term for the journey potential customers goes through on the way to purchase. The one process that helps sales reps turn cold prospects into hot leads is the sales funnel. As a small business owner, you know the pain of missing out on a client after the back and…
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How to raise capital for a small business in Nigeria
Raising capital to start a small business in Nigeria is not easy. For some, it can be a smooth journey and for the majority of people, it is not. I aim to help you close that gap. I will be highlighting the ways you can get capital for your small business. 1. Family & Friends …
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How to sell more on Instagram for small business
In September 2017, Instagram announced that its business community had grown to 2 million advertisers, just six months after reaching 1 million advertisers earlier that year in March. In June, Instagram hit one billion monthly users—almost an eighth of the world’s population. If you are here, I assume that you understand the importance of Instagram visibility and sales…
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How to define your target audience for small business
Target audience are simply the people you need for your business to grow, either to buy your products or services. As a small business owner, you cannot afford to target everyone. Actually, no one can. Target marketing helps you to concentrate your marketing effort and brand message on a particular demographic that is more likely to buy…
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How to write a business pitch that will get results
A business pitch helps you tell your brand story to investors and those that key into it will provide funding for your business. There are different types of pitches, the elevator pitch, the short-form pitch, and the long-form pitch. They are all explained here The 3 types of Investor pitches Before we get to the content…
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The 3 types of Investor pitches
A business pitch is simply a way to tell the person that can make your business happen about it. It is intimidating for a lot of small business owners because they consider it as asking for money. While ultimately, this is the goal. Looking at it from a different point of view helps. You are…
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What Insurance Do You Need for Your Small Business?
Insurance is a way to protect one’s self from financial loss. In managing finances; whether personal or business, we always think about increasing income, reducing cost, and hedging risks. Insurance falls in the last category. Before we get started, let’s explain a few insurance jargon. Premium is the amount you pay to an insurance company to…
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Simple Accounting For Small Businesses
Many small businesses are sole proprietorship, not incorporated, and have few employees; perhaps this is the reason why many do not pay attention to accounting. What Accounting does for your small business 1. Accounting can take any small business from confusion to a clear path to profitability. 2. Accounting identifies and curbs financial holes through…