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Dealing with Indecisive Customers

A seems better than B😩 But it’s cheaper 🤔 Does this mean B may be a better substitute 🥲? As a business owner, you’ve most likely dealt with an indecisive customer (s). Dealing with an indecisive customer can be very frustrating, but once you’ve learnt how to handle a conversation with them, it becomes easier.…
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How to know when your business needs financing to grow

Have you ever heard of the term “Business life cycle”? In simple terms, a business life cycle is defined as the stages or phases that a business goes through. There are mainly four stages in a business life cycle: launch, growth, maturity, and decline. The transition from the launch phase to the growth phase would…
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6 Website Fails That Could Cost Your Small Business New Customers

The main purpose of your company website is to make it easier for customers to find you and help transition a new site visitor to a paying consumer If your website is not converting then this is hurting your sales funnel and we need to fix that. Here are some reasons why your website may…
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A Small Business Guide to Addressing Workplace Sexual Harassment

The workspace should always be a safe space for everyone, but this is not always the case, a lot of business owners do not talk about this enough. It is not the most comfortable thing to talk about but to ensure that your teammates are not being violated. You have to do your part in…
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What is a sales funnel and why your small business needs one

A sales funnel is the marketing term for the journey potential customers goes through on the way to purchase. The one process that helps sales reps turn cold prospects into hot leads is the sales funnel. As a small business owner, you know the pain of missing out on a client after the back and…