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3 quick and easy tips to improve customer retention for small businesses
65% of a business’s revenue comes from existing customers. Businesses that aren’t actively trying to ensure that their customers keep coming back are losing out on extra revenue. In this blog post, we’ll be sharing a few tips and tricks to drive customer retention for your business. What is customer retention? Customer retention is simply…
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Dealing with Indecisive Customers
A seems better than B😩 But it’s cheaper 🤔 Does this mean B may be a better substitute 🥲? As a business owner, you’ve most likely dealt with an indecisive customer (s). Dealing with an indecisive customer can be very frustrating, but once you’ve learnt how to handle a conversation with them, it becomes easier.…
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Five ways to avoid falling into a debt trap
To ensure that your business stays afloat, situations that would require that you take up a loan might arise. These loans could either be long-term or short-term. As you take advantage of the numerous credit offerings available to you, it is vital that you are aware of the dangers associated with excessive borrowing and having…
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Taxation 101: What every business owner should know about taxes
As a small business owner in Nigeria, conversations about taxation usually come off as rocket science. This can be attributed to the lack of enough information concerning the forms of taxes that small and medium scale businesses owners should be aware of. In this article, we will walk you through the basics of taxation, how…
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Pricing Strategies For Small Businesses
Pricing for small businesses can be a bit tricky. From deciding what prices to peg your products at, to a strategy that will earn you adequate returns, how can your small business navigate pricing? In this post, you’ll find everything you need to know about pricing as a small business. Product pricing is one of…
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Business Loan or Credit Line: Which does your business really need?
“What form of credit facility should I opt for?” is a question that plagues the minds of small business owners who are currently low on cash and are looking to raise funds from credit providers, be it traditional institutions like commercial banks or digital lenders like Pennee. In this article, we will be highlighting these…
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Setting Clear And Achievable Goals for Your Business This Year
Goal setting is one of the most important activities that you can do for your business to grow regardless of how old your business is, how profitable it is, the products you sell, and also where it is located. In both personal affairs and business affairs, it’s been validated that setting clear and applicable goals…
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6 Website Fails That Could Cost Your Small Business New Customers
The main purpose of your company website is to make it easier for customers to find you and help transition a new site visitor to a paying consumer If your website is not converting then this is hurting your sales funnel and we need to fix that. Here are some reasons why your website may…
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A Small Business Guide to Addressing Workplace Sexual Harassment
The workspace should always be a safe space for everyone, but this is not always the case, a lot of business owners do not talk about this enough. It is not the most comfortable thing to talk about but to ensure that your teammates are not being violated. You have to do your part in…
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What is a sales funnel and why your small business needs one
A sales funnel is the marketing term for the journey potential customers goes through on the way to purchase. The one process that helps sales reps turn cold prospects into hot leads is the sales funnel. As a small business owner, you know the pain of missing out on a client after the back and…