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How to raise capital for a small business in Nigeria
Raising capital to start a small business in Nigeria is not easy. For some, it can be a smooth journey and for the majority of people, it is not. I aim to help you close that gap. I will be highlighting the ways you can get capital for your small business. 1. Family & Friends …
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How to sell more on Instagram for small business
In September 2017, Instagram announced that its business community had grown to 2 million advertisers, just six months after reaching 1 million advertisers earlier that year in March. In June, Instagram hit one billion monthly users—almost an eighth of the world’s population. If you are here, I assume that you understand the importance of Instagram visibility and sales…
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How to define your target audience for small business
Target audience are simply the people you need for your business to grow, either to buy your products or services. As a small business owner, you cannot afford to target everyone. Actually, no one can. Target marketing helps you to concentrate your marketing effort and brand message on a particular demographic that is more likely to buy…
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What Insurance Do You Need for Your Small Business?
Insurance is a way to protect one’s self from financial loss. In managing finances; whether personal or business, we always think about increasing income, reducing cost, and hedging risks. Insurance falls in the last category. Before we get started, let’s explain a few insurance jargon. Premium is the amount you pay to an insurance company to…
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Simple Accounting For Small Businesses
Many small businesses are sole proprietorship, not incorporated, and have few employees; perhaps this is the reason why many do not pay attention to accounting. What Accounting does for your small business 1. Accounting can take any small business from confusion to a clear path to profitability. 2. Accounting identifies and curbs financial holes through…
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3+1 Ways Online Invoicing Can Help Your Small Business
Like you, a lot of business owners learn as they go on the journey to growing their brand. Some are exposed to methods that help them perform better, others, however, are not or do not practice hence they don’t perform so well. If you have been struggling with getting paid, or any other aspect of…
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Why are return policies important for businesses in Nigeria?
At least 5 out of 10 online businesses in Nigeria have a no returns policy or a no refunds policy splashed in capital letters on their Instagram business bio. This extends to physical stores in Nigeria too, which is surprising as Nigeria’s Federal competition and consumer protection act of 2018 states that no refunds or…
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3 quick and easy tips to improve customer retention for small businesses
65% of a business’s revenue comes from existing customers. Businesses that aren’t actively trying to ensure that their customers keep coming back are losing out on extra revenue.